4 Kings II Smashes Its Target, Celebrates 240 Million Baht in Earnings by Donating to Foundation for Slum Child Care, Giving Back to Society

Neramitnung Film Co., Ltd., a quality studio that continuously produces films, most recently the Thai hit 4 Kings II, enlisted Shinesaeng Ad.Venture Co., Ltd. to handle marketing communications planning and film distribution.

Tanthai Narongkul, Chairman of Neramitnung Film Co., Ltd., together with Kanokwan Watchara, Chief Executive Officer of Neramitnung Film Co., Ltd., organized a charitable event after 4 Kings II's earnings surpassed 240 million baht, hosting a charity screening of the film. They were joined by executives and partners taking part in this good cause, including Chaiwat Mingmai, Chief Executive Officer of Shinesaeng Ad.Venture Co., Ltd., and Natkrita Kulsirithanakorn, a director of Neramitnung Film Co., Ltd., at Major Cineplex Ratchayothin, Screen 2, on Friday, 8 March 2024.

Tanthai Narongkul, Chairman of Neramitnung Film Co., Ltd., said this was held to celebrate the success of 4 Kings II, which earned 240 million baht, and so the company donated 100,000 baht to the Foundation for Slum Child Care (Klong Toey Office), which looks after children aged 3 months to 5 years from low-income families and vulnerable groups affected by various hardships, in order to help give these children the opportunity to develop a healthy quality of life, both physically and mentally. The donation was received by Sinlada Rangsitakrapoom, the Foundation’s Manager, and Ladda Thongsaengkaew, Deputy Manager. Kanokwan Watchara, Managing Director of Neramitnung Film Co., Ltd., added that 4 Kings II was filmed in the Klong Toey community, reflecting the lives of local residents who still lack opportunities, prompting the company to want to help fill that gap and bring happiness to these children. This reflects company policy of giving back to society, a key principle in how it conducts business, so the organization can grow in a balanced way and build a good, sustainable quality of life for society.